Entry Sports Utility Vehicles (SUVs) are quickly gaining popularity among Indonesian vehicle buyers, with owners spending an median of 21 months of their household income to purchase a vehicle in this highly aspirational segment, compared with 18 months for the rest of the market, according to the J.D. Power 2016 Indonesia Sales Satisfaction Index (SSI).
As a market analyst for GM, you are to advise the management on the following scenarios, ceteris paribus :
Scenario 1: The selling price of an SUV rises.
Scenario 2: There is a massive discount on the price of a van.
Scenario 3: Consumers expect the price of an SUV will fall next year.
Scenario 4: A breakthrough automation technology help to lower the cost of producing SUVs
In your explanation, you are to cover the following:
How does each influence affect the quantity supplied or the supply of SUVs.
Draw the effects of each event by either a movement along the supply curve or a shift in the supply curve.
Scenario 1:
Higher prices will lead to lower consumption.
Scenario 2:
Reducing the price will lead to an increase in consumption.
Scenario 3:
Consumers will have less buy expecting a price drop. Sellers will be forced to cut prices and supplies.
Scenario 4:
Lower costs lead to lower prices and higher supplies.
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