Sailright Inc. manufactures and sell sailboards. Management believes that the price elasticity of demand is -3.0. Currently, boards are priced at $500 and the quantity demanded is 10000 per year. If the price is increased to $600, how many sailboards will the company be able to sell each year? How much will total revenue change as a result of the price increase?
Ed="\\frac{ change of quantity demanded}{ change in price}"
% change in Quantity
"\\frac{Q1-Q}{Q}" ="\\frac{Q1-10000}{10000}"
=0.0001Q1-1
% change in price
"\\frac{P1-P}{P}" ="\\frac{600-500}{500}"
="\\frac{100}{500}" =0.2
Ed= "\\frac{0.0001Q1-1}{0.2}" ,Where Ed=-3,then
-3="\\frac{0.0001Q1-1}{0.2}"
-0.6=0.0001Q1-1
0.4=0.0001Q1
Q1=4000
change in revenue ;
=(P1"\\times" Q1)-(P"\\times"Q)
=(600"\\times"4000)-(500"\\times"10000)
=2,400,000-5,000,000
=-2,600,000
therefore by increasing prices the total revenues reduced by $2,600,000
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