Increasing the price of cigarette by 20% will be not reduce smoking. This is because elasticity of 0.34 means that the demand for the product is inelastic and therefore a price change will have little or no effect on demand.
If the policy on price increase is permanent, it will be effective 5 years from now. That time people will realize the amount of funds they are spending on the cigarettes and will start shiftiness their consumption but will not be immediately.
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