The maker of a leading brand of low-calorie microwavable food estimated the following demand equation for its product using data from 26 supermarkets around the country for the month of April
. Compute the elasticity for each independent variable. Note: Write down all of your calculations.
When P= 500, C=600, I=5,500, A=10,000, and M=5000, using the regression equation,
QD= - 5200 – 42(500) + 20(600) + 5.2(5500) + 0.20(10000) + 0.25(5000) = 17,650
Price Elasticity = (P/Q) (∆Q/∆P)
from the regression equation, ∆Q/∆P = -42.
So, Price Elasticity (Ep) = (P/Q) (-42) (500/17650) = -1.19, Likewise,
Ec = 20(600/17560) = 0.68
EA= (P/Q) (0.20) (10000/17650) = 0.11
EI = (P/Q) (5.2) (5500/17650) = 1.62
EM = (P/Q) (0.25) (5000/17650) = 0.07
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