The arc price elasticity of demand measures the responsiveness of quantity demanded to a price. Arc elasticity measures elasticity at the midpoint between two selected points on the demand curve by using a midpoint between the two points.
This can be obtained as shown below;
"Arc Ed = [(Qd2 \u2013 Qd1) \/ midpoint Qd] \u00f7 [(P2 \u2013 P1) \/ midpoint P]"
"Midpoint\\ Qd = \\frac{Qd_1 + Qd_2} {2} =\\frac{90+65}{2}=77.5\\\\\nMidpoint\\ Price = \\frac{P_1 + P_2} {2} =\\frac{12.50+10}{2}=11.25\\\\\n\\%\\ change\\ in\\ qty\\ demanded =\\frac{90-65}{77.5}=0.3226\\\\\n\\%\\ change\\ in\\ price = \\frac{12.50-10}{2}=1.25\\\\\nArc\\ E_d =\\frac{0.3226}{1.25}=0.25808"
We can conclude that the price elasticity of bread, when the price increases from 12.5 to 10, is 0.26.
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