A rise in prices cause falling demand.
Taking a normal demand curve, an increase in price causes a reduction in demand, price affects movement along the demand curve hence less purchases will be done by consumers.
Real life situation.
Taking an example of rentals in an area where it's demand is very high, the owner of the rental can increase the rent because the tenants will have to live in the rentals because shelter is a basic need. Hence, prices of an asset could be rising due to rising demand.
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