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Answer to Question #179139 in Macroeconomics for Riya

Question #179139

Explain how marketers view a product under the total product concept.explain in more than 4000 words


1
Expert's answer
2021-04-11T20:03:14-0400

At the most basic level, marketers must ensure that the product attributes satisfy the needs and wants of potential buyers. The total product concept is a way of viewing a product as the totality of value and benefits it provides to the customer.


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