Answer to Question #232956 in Accounting for Sammy

Question

Should the company focus solely on online channels or should it consider traditional channels like outdoor advertising (billboards)? If traditional channels are to be considered--which ones and why? How would the company go about executing on outdoor? How would it execute online?

Answer 1

Solution:

The company should focus on both online channels and traditional channels like outdoor advertising when it comes to brand awareness and advertising. Outdoor advertising (billboards) is very effective in delivering a relevant message to the targeted mass or audience with ease and proficiency. It also offers consistency as well as stability when it comes to delivering brand awareness. Furthermore, they have a longer life span, ensuring your target audience sees your products and services, including your brand and remembers them.

 

The most effective traditional channels to be considered are TVs and radio broadcasting, and newspapers/magazines. This is because of the huge target audience they are able to reach since many people will always watch TV advertisements and read newspapers and magazines.

 

A company should go about executing an outdoor advertisement by ensuring that it is set up in the right location, and the right eye-catching content, design, and creativity are used. The outdoor ad should be large enough to read and must communicate the words clearly in a way that people can actually understand. The content should also be short and simple, with eye-catching colorful visuals.

 

The company should execute outdoor ads digitally or online by ensuring that the content, color, and strategy are creative to draw in potential customers. Adding LED sign technology to the mix is actually affordable, easy-to-use, and really effective, including offering brands the ability to update, pause and optimize campaigns in real-time based on valuable insights based on customer's behavior and current trends.