1. Napco is the dominant price leader in a particular industry. The current market demand is QM=20-2P, the combined supply of the other firm is Qs=2P and the cost function of Napco is TC=20+0.25Q2Napco.
Calculate the following:
A) The marginal revenue equation of Napco;
B) Price set by Napco;
C) The Output of Napco;
D) The combined output of the other firm;
E) The total market output.
Solution:
A.). The marginal revenue equation of Napco will be derived from the market demand function:
First derive the residual demand function for Napco:
QM = 20 – 2P
Residual demand (Qd) = QM – Qs = (20 – 2P) – (2P) = 20 – 4P
Residual demand (Qd) = 20 – 4P
Derive the inverse demand function:
Qd = 20 – 4P
TR = P Q
TR =
MR =
The marginal revenue equation of Napco =
B.). The price set by Napco:
The price is determined where: MR = MC
Q = 5
The price set by Napco = 3.75
C.). The output of Napco:
The output is determined where: MR = MC
MR =
TC = 20 + 0.25Q2
MR = MC
Q = 5
The output of Napco = 5
D.) The combined output of the other firm:
Qs = 2P = 2(3.75) = 7.5 = 8
The combined output of the other firm = 8
E.). The total market output = Output of the dominant firm + the combined output of the other firm
The total market output = Qd + Qs = 5 + 8 = 13
The total market output = 13
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