Question

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Answer 1

1.1) Сalculate market size in 2020

$0.9\times100 000=90 000$ number of cars conventional

$0.1\times100 000=10 000$ number electra cars

Сalculate market size in 2021

$307 600 000(34 000 000+273 600 00)\times0.05+307 600 000=15 380 000+307 600 000=322 980 000$

Cost electra cars 2020:

$10 000\times0.25\times4000+10 000\times0.45\times3000+10 000\times0.30\times3500=10 000 000+13 500 000+10 500 000=34 000 000$

Cost conventional cars 2020:

$90 000\times0.20\times3250+90 000\times0.40\times2600+90 000\times0.20\times2800+90 000\times0.1*4300+90 000\times0.1*3600=58 500 000+93 600 000+50 400 000+38 700 000+32 400 000=273 600 000$

1.2) Market size in 2021

% share to Electra

$\frac{25}{2}+5=17.5$

$34 000 000\times0.05+34 000 000= 1700 000+34 000 000=35 700 000$

$35 700 000=x\times0.175*3 500 000$

x=58 286

1.3 (a) SKY EV will lose most of the revenue for Electra

1.3 (b) in 2020

$10 000\times0.25*4000=10 000 000$

in 2021:

$10 000 000\times 0.05+10 000 000=500 000+10000000=10500000$

10 500 000-10 000 000=500 000