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s] Kal is considering going to a new Superhe

ro movie. The price of the movie

ticket is $12, and the movie is 120 minutes long. K

al’s “demand” for watching minutes of

the movie (in dollar value) is:

p=0.4-(1/240)m

where m is the number of minutes of the movie he wa

tches.

If Kal leaves up to and including 30 minutes into t

he movie, the cinema will return his

entire $12. If Kal leaves between 30 and up to 60 m

inutes, the cinema will only return

$6 of his ticket. However, if Kal stays longer than

60 minutes, he cannot get back any of

his ticket price.

(a)

[3 marks] Draw Kal’s demand curve. What is the high

est price that he

would have

paid for the movie (assuming that he would stay til

l the end)?

(b)

[5 marks] For how long will Kal stay in the cinema?

Explain your answer

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