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ASSIGNMENT QUESTION: You are required to synthesize literature works on influence of culture or subcultures on consumer behavior. Your assignment should have the following details: • Introduction . Overview of the topic chosen. • Literature Review : Although there is no definite format for a literature review section, a typical review generally includes the following discussions: - The prevailing theories related to the study. - Recent and current research studies relevant to the study. - The gap between existing theories and research and the research under study. - Implications of those theories and research findings and how they provide justifications to your study. - Methodological issues related to the study. You are required to review journal articles that are directly related to culture or subcultures on consumer behavior. All these articles preferably from peer-reviewed journals. • Discussion on how the chosen topic will affect consumer behaviour in your country. • References
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