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{"ops":[{"insert":"Assignment Overview "},{"attributes":{"header":4},"insert":"\n"},{"insert":"Principles of marketing are agreed-upon marketing ideas companies use for an effective marketing strategy. They are the "},{"attributes":{"bold":true},"insert":"principles upon which we build product\/service promotion strategies."},{"insert":" We can use the marketing principles for the effective promotion of either goods or services (Kotler P. 1999).\n\u00a0\n"},{"attributes":{"bold":true},"insert":"\u00a0"},{"insert":"\n"},{"attributes":{"bold":true},"insert":"THE TASK"},{"insert":"\nWhat makes your institution special and unique in relation to its competitors. In your analysis, evaluate the marketing strategy(i.e.) the University is adopting and why you think it is important given its target market. Further assess the Customer Relationship Management (CRM) of the university and the trending challenges faced to attract and retain customers.\n\n"}]}
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