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{"ops":[{"insert":"You are the CEO of a US based automotive major Ford motors in India. Your company is facing tough rivals like Hyundai & Kia Motors. You have been operating in India since several years. During 2021, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your competitors are eating into your market share slowly & steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic is over).\na. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)\nb. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or should \u201cFord Motors\u201d go it alone in India? If Yes, state your response with appropriate justifications & reasons & with which vendor? If No, state your response with appropriate justifications & reasons? (5 Marks) (Please assume that Covid-19 pandemic is over).\n"}]}
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