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However, it fell victim to the rise of intense competition from international offerings such as WhatsApp and Facebook (Tshabalala, 2015). 1. When Mxit first launched, they planned to be one of the biggest innovative organisation in the IM industry yet 10 years later the company shut down its operations. Following systematic steps on a control process and using practical examples based on the case study, establish why did Mxit failed to achieve their planned objectives. (30) 2. Is there anything that they could have done differently to achieve their planned objectives? Justify your answer (10) 3. Who is to blame for this failure in the organisation and what information were they supposed to gather so that their activities could be aligned strategic goals and strategies?
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