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{"ops":[{"insert":"In your previous assignment \u201cMarketing Electric Bicycles\u201d you were to segment the market for electric bicycles and provide your rationale.\u00a0Based upon the segment(s) that you highlighted you made an early-stage proposal for how you might market the selected product line.\nYou are now to develop an integrated Marketing Communications Plan for the Electric Bike business that is based upon market segments and electric bike products that you now believe are your best option.\nYou need to:\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Detail the key features of your core brand image that you will build through advertising\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Create a mock-up of your web site\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Detail your Social Media Strategy . (How will you generate traffic to your website and your store.)\nAssignment is worth 20%\n"},{"attributes":{"bold":true},"insert":"Note: Please provide as much explanation as possible (make the answer strong)"},{"insert":"\n"}]}

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