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{"ops":[{"attributes":{"bold":true},"insert":"Note at least 600 words( not less than 600 words) "},{"insert":"\nAssume that you are the director of marketing for a company that markets electric bicycles in Vancouver.\u00a0\u00a0You feel that if your market is segmented, you will be able to satisfy your customers\u2019 needs more efficiently and effectively.\u00a0You must first decide what bases to use for segmenting the market.\na)\u00a0\u00a0\u00a0\u00a0Develop a list of the potential segmentation variables you might use.\nb)\u00a0\u00a0\u00a0Include your thoughts on how useful each might be to your marketing strategy.\nc)\u00a0\u00a0\u00a0\u00a0What are your final recommendations for the bases for segmenting the market and\u00a0include your explanation of why you make that recommendation.?\n<span style=\"font-weight: bolder;\">https:\/\/www.wired.com\/gallery\/best-electric-bikes\/<\/span>\n<span style=\"font-weight: bolder;\">https:\/\/www.bicycling.com\/bikes-gear\/a22132137\/best-electric-bikes\/<\/span>\n"},{"attributes":{"bold":true},"insert":"\u00a0"},{"insert":"Assignment will be marked out of 10.\u00a0It will be evaluated based upon the quality of your research, your identification of appropriate segmenting variables, and the rationale for your recommendation.\u00a0Professional quality of presentation is expected.\u00a0\n"}]}

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