You are well familiar with virtual agents. Virtual agents help us search to the web, as e-commerce assistants that give us information about products, as characters in video games, as learning companions or instructors in educational programs, and many more. But there is a website that does not include virtual sales agents but is based on a conceptual model of browsing (e.g., Amazon.com).
I. Is it easy to find information about products on such website?
II. Is any kind of personalization used at the interface to make the user feel welcome or special?
III. Would the site be improved by having an agent? Explain your reasons either way.
IV. Finally, discuss which site (agent based or non-agent based) you would trust most and give your reasons for this.
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