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• Question 3: Explore internet and search for the product that is popular in international market but is not available in Pakistan. Assume that you, being a Pakistani national with extensive knowledge of local culture, have been given the responsibility to customize that product according to Pakistani culture and launch it.

Required: Using the Six cultural dimensions of Hofstede, discuss how you can customize the product to make it relevant to the cultural values in Pakistan so that the product gets significant response and acceptability in the Pakistani Market. (5 Marks - Maximum Word Count 250)