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Case Analysis Jamie and his mother Anita were joint directors of a company. Within that company they owned and operated a Cafe/Restaurant with Jamie taking charge of the kitchen and Anita running the restaurant. Although they had a good following and lots of positive feedback from customers, with the current economic climate, the figures took a steady decline. They both rallied and tried to do whatever they could to keep everything going, putting in long hours, streamlining menus etc. with the aim of making the business more profitable and catching up on the debts. Task: How would you help them redeveloping their business? PRODUCT: PLACE: PRICE: PROMOTION: PEOPLE:
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