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Your task is to develop a marketing strategy for a hypothetical high-tech backpack. In addition to doing all the “usual” things that a backpack does, this particular backpack also possesses: • A solar-powered battery pack. • Bluetooth speakers with 96 hours playing time. • A built-in phone charger. • 5 USB ports. • A tracking device in case it ever gets lost or stolen • A price tag of $250. Your Marketing Strategy should comprise the following sections: 1. Executive Summary (400 words) 2. Identification and discussion of target market/s (600 words). 3. Positioning strategy (400 words).
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