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Sales (150000 units @ $30) $4,500,000 Cost of Goods Sold: Materials $1,050,000 Labour 1,500,000 Variable FOH 450,000 Fixed FOH 500,000 3,500,000 Gross Profit $1,000,000 Variable Marketing Expenses $ 135,000 Fixed Marketing Expenses 185,000 Fixed Administrative Expenses 180,000 500,000 Income before Tax $ 500,000 Income Tax 250,000 Net Inco me $ 250,000 Woodstock is preparing its budget for the coming year and has made the following predictions about cost increases: material 5%, labour 8%, all other costs including fixed 6%. Productive capacity is 200,000 units. The president has been offered various proposals by the division managers as follows: • Maintain the present volume and sales price • Produce and sell at capacity and reduce the unit price $28. • Raise the unit price to $32, spend an extra # 300,000 on advertising, and produce and sell 180,000 un its. Required: Recommended action, based on quantification of alternatives.
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