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{"ops":[{"insert":"Two firms dominate the cinema industry in South Africa: Ster\u2010Kinekor and Nu Metro. Although these firms essentially offer a homogeneous product, each firm attempts to differentiate itself in the eyes of customers. \nMarks will be awarded for your ability to integrate theory with the scenario provided. \n\nQ.4.1 Identify the type of market/industry structure that is applicable to the cinema (4) \nindustry in South Africa. Justify your answer by referring to the main characteristics \nof this market structure. \n\nQ.4.2 Explain the concept of non\u2010price competition in the context of the cinema industry (6) \nusing examples to illustrate your answer. \n\nQ.4.3 Government may prevent possible abuse of market power by these firms within the (5) \nindustry. How would the government achieve this?\n"}]}
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