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Situation: A college is determining which projects to pursue in 2020. You have been asked to evaluate and make a recommendation to senior management. The strategic goals for the college (in order of priority) are to: 1) Help more students get jobs (50% Importance) 2) Improve student satisfaction scores (30% Importance) 3) Increase enrolment to the college (20% Importance) The various projects being considered include: Projects Investment Cash Inflow/yr A) Implement Mandatory Electronic Textbooks $500,000 $300,000 B) Expanded Field-Based Learning Opportunities $100,000 $50,000 C) High-School Mentorship (Match each prospective H.S. students to a GBC student to answer questions) $50,000 $20,000 D) Build an improved student lounge $500,000 $100,000 (Show Your Work) Question 1: What project would you recommend pursuing based on a Payback Period Analysis? Question 2: What project would you recommend pursuing based on a Weighted Factor Model Analysis?
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