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You and a friend are planning your first backpacking holiday in Southern Africa. You consider travelling through South Africa, Namibia, Botswana, Zimbabwe and Mozambique. You intend to travel for 30 days and need to do careful planning, as you are travelling on a tight budget. You know that tourist decision-making is a complex process influenced by the individual, the many competing tourism destinations available (and the images they build up), and the fact that purchasing a holiday is a high-involvement process. It costs a lot of money to travel and therefore you will not make this decision lightly (Cooper, 2012). As tourism students, you are familiar with the tourist decision-making process developed by Chon (1990), and decide to apply this model in the planning of your trip. Draw a comprehensive sketch of the model of the Chon (1990) tourist decision-making process. Explain the model in detail by indicating how you will apply this process in the planning of your backpacker trip through Southern Africa

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