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You are a manager in charge of a marketing research project. Your goal is to determine what effects different levels of advertising have on consumption behavior. Based on the results of the project you will recommend the amount of money to be budgeted for advertising different products next year. Your supervisor will require strong justification for your recommendations, so your research design has to be as sound as possible. However, your resources (time, money, and labor) are limited. Develop a research proposal to address this problem. Focus on the kind of research designs you would use, why you would use them, and how you would conduct the research.
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