Answer to Question #77674 in Sociology for alenazy

Question

Why is social media so addictive to young people?

Answer 1

There are several reasons for social media being such addictive to young people. They are:
• Social validation (ex. Likes in Facebook make them feel good)
• Fear Of Missing Out (ex. They are afraid to miss something)
• Ego (ex. ‘self’ drives them to update their status on Facebook)
• Social comparison (ex. Young people compare themselves to assess feelings, strengths, weaknesses, abilities, and perspectives.)
• Self-esteem increase (ex. Having social connections reaffirmed make them feel good)
• Brain chemistry (ex. Social networks are physically and psychologically addictive)