Answer to Question #296897 in Sociology for Young J

Question

Discuss the characteristics of qualitative research and give speacial attention to the purpose of qualitative research

Answer 1

Qualitative research is a type of scientific investigation that uses observational methods, face-to-face interviews, and case studies to acquire non-numerical data. To get thorough answers to the questions, qualitative research approaches are applied. Instead of asking closed-ended questions in surveys and questionnaires, participants in the study are asked open-ended questions. In qualitative research, a researcher places a greater emphasis on concepts, definitions, meanings, and thorough descriptions of objects, while placing less emphasis on figures and numbers. Qualitative research approaches describe how and why something occurs rather than determining what and how much occurs.

If a store manager wants to discover why the daily sales rate has dropped, hr should perform qualitative research such as face-to-face interviews with potential consumers and observing customer behavior in the store. You can choose customers at random and ask them to participate in the interview process. You can learn about the reasons for the low sales rate by performing qualitative research, such as high costs, a shortage of items, and so on. You may focus on these causes and increase your sales again if you understand them. The only way to find out the answers to such inquiries is to interact with potential clients and conduct an observational research.