Answer to Question #266558 in Sociology for Hannie

Question

If the media can be seen as an extension of a regressive apparatus that leaves the audiences with limited access to alternative meanings and meaning-making systems that would enable them to maybe reject definitions and values projected by the media. What conceptual or theoretical paradigm would you align this with?

Answer 1

Functionalism. This is because functionalism focuses on how media and technology contribute to the smooth functioning of society, a good place to begin understanding this perspective is to write a list of functions you perceive media and technology to perform. This may include the ability to find information on the Internet, television’s entertainment value, or how advertising and product placement contribute to social norms.