Answer to Question #234596 in Sociology for NEO

Question

Indicate why the quantitative research approach is relevant for the research

Answer 1

Quantitative research is purposeful and helps researchers to attain greater knowledge and comprehension of the social world. Experts tend to rely on quantitative methods to scientifically observe events or situations that have significantly affect society. Apuke (2017) argued that the quantitative research approach is used by researchers to find averages and patterns, test causal relationships, make predictions, and generalize results obtained to wider populations. Advantages of quantitative research include the provision of vital information about a community or society, the ability to uphold anonymity, and ascertains speedy collection of data. The utilization of randomized samples makes it easy to alleviate personal bias in the data spectrum. 

Reference

Apuke, O. D. (2017). Quantitative research methods: A synopsis approach. Kuwait Chapter of Arabian Journal of Business and Management Review, 33(5471), 1-8.