Search & Filtering
In your own words, using Nueman’s (2011) view, identify and explain the three types of designs in quantitative research.
A Masters student from UNISA wants to undergo a study that wants to explore and account for the popularity of Black Panther among subaltern Black South African women in the predominantly Black township of Soweto. The study is an audience reception analysis and is interpretive in nature. Its assumption is that reality is socially constructed and it can only be known through methods that allow the researcher to view the world from the participants’ perspective (Nieuwenhuis, 2012:55). The study departs from the premise that the social world is not independent of the meanings that members of society use to account and constitute their reality. In this light, what methodology was used for exploring audience readings or interpretations of Black Panther from the context of their everyday lives. Elaborate more on the methodology by giving its advantages and disadvantages
Foundations of universal knowledge and errors in human inquiry is acquired through personal learning, experience and self-reflection (Babbie & Mouton, 2010). People start to know more about the social world through learning from parents and media (Neuman, 2011). Based on what you have learnt in the first lesson, briefly identify and discuss the four foundations of human knowledge in scientific research
Looking at the image below, name and discuss (in your own words) three intercultural communication barrier depicted (15)
Source: Imperica
Q5. Choose an example advertisement of your liking and answer the following questions:
In light of Maslow’s hierarchy of needs, identify at least 2 needs that may be targeted by this advertisement for motivating their potential consumers to purchase the product/service in question. (2marks)
Using the motivation cycle illustrated below, very briefly describe how this example advertisement will use the needs mentioned above to motivate potential consumers to purchase the desired (hypothetical) product/service. (2marks)
Is the example advertisement targeting a short-term or long-term motivational goal? How will the motivation cycle differ if the goal type was changed? (1mark)
How can studying and practicing psychology contribute to societal advancement?
While reading the above question statement, what were some of the mediational mental processes taking place that enabled you to come up with an answer? Take the written question statement as a stimulus and use the information processing model to help describe each mental process till your response was elicited. Use the following flowchart as a blueprint: (5 marks)
For decades, marketers have been using this simple yet powerful factor to attempt and control potential consumers’ responses by manipulating their perceptions via the use of optical illusions. The use of illusions opens a gateway for marketers to make their audience experience a reality that goes beyond what is presented or simply to add an element of interest to the ad and coax a second look from them.
This is a 3D pavement illusion chalk drawing called “Be Careful When You Drive your Car”. It was created by artist Manfred Stader as an ad for the insurance company HDI Gerling. This art project pictured here is also popularly known as the “Abbey Road meets Charlie Brown pavement” art illusion. The purpose of this project was to make cars slow-down when they reached the zebra crossing of a popular school area.
Briefly state how this drawing is influencing the driver’s perception leading to the desired response.
What objective/subjective/social factors of perception may be used here? Discuss
learners practices in relation to behaviour ,learning and teaching
learners practices in relation to curriculum and resources
Good and bad experiences in learning
