Answer to Question #320506 in Psychology for Tiks

Question

You have been appointed as an executive director for marketing and

communication at the Public Investment Corporation (PIC). The Public Investment

Corporation SOC Limited (PIC) is an asset management firm wholly owned by the

government of the Republic of South Africa, represented by the Minister of

Finance. For more information on the company visit: https://www.pic.gov.za/who￾we-are/about-us

Explain to the PIC top management and the Minister as the government

shareholders the strategies or drivers of communication integration that you will

employ for organisational infrastructure of PIC

Answer 1

The strategies or drivers of communication integration for organisational infrastructure include strategic consistency, purposeful interactivity, mission marketing and zero-based planning