Answer to Question #315453 in Psychology for Mubashir

Question

Q5. Choose an example advertisement of your liking and answer the following questions:

In light of Maslow’s hierarchy of needs, identify at least 2 needs that may be targeted by this advertisement for motivating their potential consumers to purchase the product/service in question. (2marks)

Using the motivation cycle illustrated below, very briefly describe how this example advertisement will use the needs mentioned above to motivate potential consumers to purchase the desired (hypothetical) product/service. (2marks)

Is the example advertisement targeting a short-term or long-term motivational goal? How will the motivation cycle differ if the goal type was changed? (1mark)

Answer 1

a. Food, shelter, and clothing.

b. The example will use this advertisement to illustrate how the needs are basic to every human being on Earth.

c. The example targets a short term need. There will not be much different if the advertisement targets a long term goal.