Answer to Question #315450 in Psychology for Mubashir

Question

For decades, marketers have been using this simple yet powerful factor to attempt and control potential consumers’ responses by manipulating their perceptions via the use of optical illusions. The use of illusions opens a gateway for marketers to make their audience experience a reality that goes beyond what is presented or simply to add an element of interest to the ad and coax a second look from them.

This is a 3D pavement illusion chalk drawing called “Be Careful When You Drive your Car”. It was created by artist Manfred Stader as an ad for the insurance company HDI Gerling. This art project pictured here is also popularly known as the “Abbey Road meets Charlie Brown pavement” art illusion. The purpose of this project was to make cars slow-down when they reached the zebra crossing of a popular school area.

Briefly state how this drawing is influencing the driver’s perception leading to the desired response.

What objective/subjective/social factors of perception may be used here? Discuss

Answer 1

There is a considerable positive link between risk perception and driving perception. The way drivers perceive driving activities has a direct and indirect impact on their attitude toward road safety. The attitude toward road safety is directly influenced by risk perception, and the link is somewhat mediated by risk perception.