Answer to Question #300073 in Psychology for Mpume

Question

Discuss the different structures that an organisation can assume, as identified by Hickson and Macdonald (2001)

Answer 1

McDonald's business structure promotes performance-based management of food service markets. The company continues to evolve as the world's largest fast food restaurant chain to address existing and emerging market concerns. The company uses this structure to introduce new goods in order to maintain its high level of consumer satisfaction, especially in the face of competition from other food service companies such as Dunkin' Donuts.