Answer to Question #249610 in Psychology for Dee

Question

As a public relations practitioner, you can conduct research by scanning the media. The broad research approach of message analysis consists of content analysis. Media monitoring or media scanning is the activity of monitoring the output of the print, online and broadcast media. You can use content analysis to examine the writings of others, such as press or media coverage, to answer two basic questions: How much coverage did your employer get, and what kind of coverage did your employer get? (Newsom & Haynes 2015).



2.1 Using South African Airways (SAA) as an organisation of your choice, conduct media monitoring or scanning for the organisation.



Elect five news stories on the organisation (SAA) and indicate their source (the media organisation concerned), the title of the story, the date of publication, and whether the story is positive or negative.

Answer 1

SAA's fleet requires to be retrofitted in order to contend outdoors of Africa, according to the intervening period CEO. September 16th, 2021. This is a happy tale.

Airlines will be resumed by SAA. CGTN, September 16th, 2021. This is a happy narrative.

Because of the coronavirus, April can really be a month with nearly no flights. The 24th of March, 2020, is a self reliant date. It's a sad tale.

The SAA leadership has put a halt to all functions till financing can be discovered. The date is September 29th, 2020, according to Reuters. It's a sad tale.

On September 23rd, SAA was up later in the air. Aircraft will take place on August 24th and 25th, 2021. This is a happy anecdote.