Answer to Question #236053 in Psychology for Emmanuel Egbuagha

Question

Discuss the manner in which persuasion works in the context of public relation.
Include references

Answer 1

According to Pfau and Wan (2006), persuasion is an intrinsic function in public relations. Persuasion is used by by experts in public relations to solidify opinions and attitudes among the public members. Persuasion works in the public relations endeavours in many ways. Public relations enhances reinforcement of positive values . This enhances the image of the organization in the public domain while deflecting any criticism that may be made against the organization and establishing value premises the organization can used in the later discourses.

Public relations also may be used as a value enhancer. This is very crucial to the organization as the organization can establish firm control of its view of or public image in the public domain.

Organizations can use public relations tools in their possession to deflect any criticisms against the company that can damage the reputation of the organization.

Persuasion enables the organization to deter and deal with negative publicity. Proactive managerial team embraces superb skills in public relations through excellent persuasion to detect, prevent and avoid any negative publicity leveled against the company.

References

Pfau, M., & Wan, H. H. (2006). Persuasion: An intrinsic function of public relations.