As the public relations practioner of the Thuthuzela Care center in your community, you have been tasked to compile a communication plan for a campaign that will be used to fight against GBV against women and children in the community choose any of the communication models explain in the presentation and explain how such a communication plan could be guided by your chosen model
Gender-Based Violence
In most communities worldwide, women's rights (gender equality) are challenging to comprehend and accept fully. Consequently, violence against women is sometimes traditional, and in most cases, domestic based violence is the most effective form of GBV (Gender-Based Violence).
Target
The meeting about preventing gender-based violence against women and children should focus on targeting the community's women and children (men should also be in attendance); the gathering ought to utilize all three communication models (especially interactional and transactional models).
Goals
The main objectives of this communication plan are recording sexual and physical violence of any kind to any woman or child. Additionally, to entirely fight gender-based violence in a community, the plan should aim to effectively promote gender equality and social change through social mobilization, mass communication, interpersonal communication, advocacy, participation development communication, and entertainment communication.
Tools
The communication's necessary tools are using discussion forums, mass media channels, face-to-face dialogues, emails, follow-up emails, social media platforms, online messaging, and video conferencing.
Schedule
The schedule in the plan may be at the end of every month for the physical gatherings, weekly for the online meetings, and any time for the follow-up emails.
Speakers
The speakers that will be present for the forum will be the police commissioner, an attorney experienced in domestic violence cases, a psychiatrist involved in women issues, and a defense instructor available to train the victims (and other women) in the art of defense.
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