Answer to Question #228452 in Psychology for Vutomi Ngobeni

Question

What is TRESemmes reputation,based on the media report and motivate your answer

Answer 1

The TRESemmes reputation showed that the company was a racist. The South Africans have been removed the hair products from the TRESemmes hair company from their shelves. This resulted from a “racist” Ad that that was released by a certain drugstore. According to this advertisement, the natural Black African hair was regarded as “dry and damaged” as well as “frizzy and dull”. Also, the advertisement included images of two white women who were dressed up and their hairs described as normal as well as fine and flat. This made the consumers in South Africa to voice their horror and concerns.