Question

Discuss in an essay how and why ethical considerations should be part of our everyday conduct as public relations professionals

Answer 1

Ethical considerations should be part of our everyday conduct as public relations professionals as they are regarded as critical bargaining base for firms when it comes to sponsorship and client mining. Most stakeholders like to be associated with companies whose brand image is good. Some of the stakeholders include investors, customers or the marketplace, employees, suppliers, and other significant individuals that contribute to a firm’s success. In this regard, ethical consideration attracts more stakeholders enhancing the success of a firm.