Answer to Question #226158 in Psychology for Vutomi Ngobeni

Question

Report on the importance of ethical behaviour in the public relations profession

Answer 1

Ethics are vital to Public Relations. Ethics guarantee that PR employees conduct themselves satisfactorily and courteously on a social basis. Ethics propels every PR employee to adopt the much-expected universal compliance through establishing guidelines for conduct. Nonetheless, PR professionals apply their expertise within the setting of ethical resolve, for example, rejecting to convey their services to customers proposing to offer gifts as compensation for attention and ensuring that their content is imaginative, innovative, and devoid of appropriation plagiarism.