Answer to Question #218889 in Psychology for CHIFHIWA

Question

Report on the importance of ethical behaviour in the public relations profession.

write references

Answer 1

Ethics is essential in public relations to build trust, lead the people and retain employees. Ethical behavior is one of the most critical aspects of public relations because publicity requires professional values such as expertise, honesty, building loyalty, independence, and fairness (Parsons, 2016). These values inform the ethical behavior of public relations practitioners. Besides, ethical behavior is vital in creating positive perceptions of a leader and increasing organizational commitment to positive cultures. It helps PR practitioners to develop advanced professional values and defensible judgments.

References

Parsons, P. J. (2016). Ethics in public relations: A guide to best practice. Kogan Page Publishers. https://books.google.nl/books?hl=en&lr=&id=Wz3YCwAAQBAJ&oi=fnd&pg=PR5&dq=importance+of+ethical+behaviour+in+the+public+relations+profession.&ots=JQPhO1rXvb&sig=X0VXnhwvj5UxBnNdQeLq1FyyxvE&redir_esc=y#v=onepage&q=importance%20of%20ethical%20behaviour%20in%20the%20public%20relations%20profession.&f=false