Answer to Question #212624 in Psychology for Xolly

Question

In the field of public relations , social media has become a very important tool, identify any two social media platforms and discuss how they have been usedin public relations activities using real life examples

Answer 1

• Facebook – If the company or brand is very conversational, this is the place to go. Leverage Facebook capabilities such as groups, mentions, call to action buttons for donations and pledging and other Facebook Professional Services and tools to assist in PR activities.
• Twitter – With its 140-character limit, it is the best way to send a quick message about a new launch, activity, and promotion or to provide any kind of update. Using hashtags is a great way to reach people and also to track what your audience and others are saying about your company or brand. Twitter has various ways to conduct research on your company, brand, competitor and more. In addition, its app, Periscope, is a great way to live stream and connect with the audience.
• LinkedIn – This is another great way to connect with persons, especially influencers, gain industry insight and circulate relevant information. It is also a great tool to utilize for blogging.
• Instagram – This platform is a great way to engage with the audience. Visuals are excellent for showcasing worthy causes and bringing awareness to serious issues. In addition, Instagram is great for promoting events (before, during and after) to keep the audience engaged and feeling as if they are a part of the event, even if they are not.