Explain briefly how the Boulders Mall's management May have used media relations as a public relations tool to try to resolve the controversy described in the case study.
Answer
Besides, the management of Boulders Mall should have used their social media profiles to clear the air about the controversy. Although there are many social media users who trust the mall, it will be substantial for the management to bring in an action step to stop the controversy from spreading on the social media.
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