In this activity, you are expected to analyse a business leader that you admire because of their
communication skills. Note; it’s not all about how much money they make. You should look at how
they run their company, how they communicate internally and externally, how they recruit, how they
lead, etc. Similar to the communications portfolio, this task will require you to observe, listen, analyse
and critique the many modes of communication that exist in the world of business. You will explore
major areas of verbal communication, non-verbal communication, listening effectively, managing
business relationships, resolving conflict, negotiating successfully, personal interactions, written
communication for business, intercultural communication and social media. Make sure you provide
plenty of evidence and back up your views with the relevant theory.