1) Good ethical decision making in business requires consideration of the legitimate interests and expectations of key stakeholders. In regard to any significant company decision or policy, it's important to ask:
a) Who will be helped by this?
b) Who will be harmed?
c) Are we at risk of violating anyone's rights, breaking promises, or undermining trust?
d) Are there other alternatives that are consistent with our existing commitments and obligations, and which would produce a greater balance of good over harm or no harm at all?
e) If the interests of some of our stakeholders conflict with those of others, whose ought to be paramount?
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