A fruit juice producer conducted a study at a large supermarket to determine the possible influence of different package designs on the sales volume of their one-litre cartons of pure apple juice. The apple juice was sold in pyramid-shaped cartons for the first eight weeks, after which the same product packaged in barrel-shaped cartons was sold for a further eight weeks. Weekly sales (in cases) were recorded over each eight-week period.
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2019-05-16T12:57:14-0400
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