Question #49648

Of all the smokers in a particular district, 40% prefer brand A and 60% prefer brand B. Of those smokers who prefer brand A, 40% are females, and of those who prefer brand B, 30% are female. What is the probability that a randomly selected smoker prefers brand B, given that the person selected is a female?
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Expert's answer

2014-12-02T09:31:16-0500

Answer on Question 49648 - Math - Statistics and Probability

Of all the smokers in a particular district, 40% prefer brand A and 60% prefer brand B. Of those smokers who prefer brand A, 40% are females, and of those who prefer brand B, 30% are female. What is the probability that a randomly selected smoker prefers brand B, given that the person selected is a female?

Solution

We need to use Bayes' theorem here. First find probability P(B) to have woman-smoker by total probability formula.


P(B)=i=12P(BAi)P(Ai)=0.40.4+0.60.3=0.34P(B) = \sum_{i=1}^{2} P(B|A_i)P(A_i) = 0.4 \cdot 0.4 + 0.6 \cdot 0.3 = 0.34


Now theorem tells us


P(A2B)=P(BA2)P(A2)P(B)=0.30.60.340.53P(A_2|B) = \frac{P(B|A_2)P(A_2)}{P(B)} = \frac{0.3 \cdot 0.6}{0.34} \approx 0.53


Hence probability that a randomly selected smoker prefers brand B, given that the person selected is a female, is 53%.

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