Rashmi Dhar, manufacturer, and seller of ‘Kashmiri – Kahwa’ through E-commerce websites.
She wanted to know the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’. For this research she has gathered the sales data in the following table, along with other necessary information.
Part 1) Run regression analysis
Part 2) Write the interpretation of Regression statistics-table, ANOVA-table.
Region
Sales of Kahwa (in INR)
Spending in advertise (in INR)
Number of sales representatives (person)
Customer-satisfaction ratings (1=highly dissatisfied to 5 = highly satisfied)
Kupwara
55328
5512
1
1
Badgam
56251
8337
1
1
Leh-ladakh
57126
8788
4
1
Kargil
58739
8828
5
1
Punch
66984
9050
5
2
Rajouri
70676
10150
7
2
Kathau
73206
11236
8
2
Baramula
80571
12538
8
3
Bandipore
93168
13161
8
3
Srinagar
99432
13448
9
4
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