Solution:
(1): The firm is a purchase and procurement management company.
Here are eleven pieces of information the firm generates.
1. Track your Net Promoter Score.
2. Keep an updated record of all contact information.
3. Collect user experience data.
4. Understand the purchase decision hierarchy.
5. Learn how they discovered your business.
6. Find out why they left.
7. Analyze their buying behavior.
8. Keep track of Twitter followers.
9. Determine what level of decision-making power each lead has.
10. Look at their last sign-in date.
11. Keep track of their physical address.
(2): Source of this data is their website. It is available on the official website of the above firm.
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